Student R & R

Student
Recruitment + Retention

The Challenge

With increasing school choice options for families, schools are having to rethink the way they've traditionally attracted new families and encouraged them to stay.

As most school leaders would confirm, student recruitment and retention are simply harder than they have ever been.

Here are a few reasons why.

More Educational Choice

Families have more choice than ever before for their children's education—nearby public, private, and charter schools, virtual options, microschools, homeschool, and more.

Difficult to Prioritize

School leaders are juggling increasingly more demands and managing daily fires making it hard to find time to focus on attracting new families.

Changing Marketing

Marketing strategies that worked well a few years ago no longer work and there’s little capacity to keep up with the latest trends.

Generational Expectations

Newer generations of parents and caregivers have new expectations about their children's experiences in school, including academic rigor, individual support, and safety.

But there's a powerful way forward to recruit, enroll, and retain students you need to grow your enrollment.

With a systems view, smart leaders view recruitment and retention as more than just a series of checklists and compliance activities.

They start by carrying this mindset: Always recruiting, always retaining. Not just when "enrollment season" rolls around but throughout the year.

PLUS, they regularly ask themselves.

✔️ Are we regularly telling our clear, compelling story about our school(s) versus other options families may have?

✔️ Are we taking a customer service approach—anticipating the needs of our future and current families?

✔️ Are we centering future parents, families, and students as we design opportunities to learn about our school(s)?

Here's how we can help.

We partner alongside you to develop the systems approach that will work for you and your schools—and give you the confidence and capacity to attract and retain the students (and their families).

Engage in new learning of trends and best practices.
Create processes for efficiency and with a customer service approach.
Provide added capacity to get things done.

Explore our services below, and let's schedule a call!

Professional Learning

Explore professional development workshops for your school or district/CMO leaders. Available in-person or virtually.

Topics include:

Top Trends in Recruitment & Retention: What Other Successful Schools and Districts are Doing
Let’s Get Honest About Student Retention: What’s Not Working & Change How We Keep Our Best
Generations Matter in Recruitment & Retention: The Impact of Each Generation’s Needs and Aspirations
Integrating Student Retention & Family Engagement Strategies
And more!

Services to Recruit Students and Families

Our team can support you in getting these priorities in motion—and attract the teachers your students need (and families want).

Services include:

Refresh your website's Future Families section: Tell your district or school's stories so that families are clear how you are different than other educational choices they may have.*
Launch multi-channel marketing campaigns to attract families and differentiate your schools' stories from the neighboring competition.
Refresh enrollment processes: Ensure friendly, efficient systems are in place so families are motivated to apply and stay in the process.
Form family welcome teams: Launch teams to make new students and their families feel welcomed, supported, and want to stay—from the moment they choose your school(s).

*We can also help you align your website with Web Content Accessibility Guidelines 2.1 per the US Department of Justice ruling to ensure web- or mobile app-based digital learning resources are appropriate for and usable by students with disabilities.

Services to Retain Your Students & Families

Our team can support you in getting these priorities in motion—and move your retention numbers higher.